Last Updated: October 6, 2026
Gentle Dental Smile respects your privacy and is committed to protecting the personal information you provide when visiting our website, contacting our office, requesting information, or scheduling an appointment.
This Privacy Policy explains what information we may collect through our website, how that information may be used or disclosed, and the choices available to you.
In this Privacy Policy, “Gentle Dental Smile,” “we,” “us,” and “our” refer to Gentle Dental Smile.
This Privacy Policy applies to information collected through the Gentle Dental Smile website and related online interactions.
It generally applies to information collected through:
Information obtained as part of your dental treatment or patient relationship may be subject to additional healthcare privacy requirements and a separate Notice of Privacy Practices.
This Privacy Policy is not intended to replace any Notice of Privacy Practices that applies to protected health information.
We may collect information that you voluntarily provide to us when using our website or communicating with our practice.
This information may include:
Please provide only information that is reasonably necessary for your enquiry or appointment request.
Because Gentle Dental Smile provides dental and healthcare services, information you provide may sometimes relate to your oral health, medical history, symptoms, treatment needs, or other health information.
Protected health information may be subject to additional protections under applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA, where applicable.
Information relating to diagnosis, treatment, payment, healthcare operations, patient records, dental images, X-rays, or other clinical information may be governed by our Notice of Privacy Practices rather than this website Privacy Policy.
Please avoid submitting highly sensitive medical, dental, financial, or personal information through general website forms or ordinary email unless specifically requested by our office.
When you visit our website, certain information may be collected automatically through cookies, server logs, analytics technologies, pixels, and similar tools.
This information may include:
We may use this information to understand how visitors interact with our website and to improve website performance, security, and usability.
We may use information collected through our website to:
We may also use information for other purposes where permitted by law or with your authorization where required.
Our website allows visitors to request dental appointments.
The appointment form may request information such as your name, email address, phone number, patient status, service of interest, and an optional message.
Submitting an appointment request through our website does not automatically confirm an appointment.
Our office may contact you by phone, email, text message, or another appropriate communication method to discuss your request and confirm availability.
An appointment is considered confirmed only after confirmation is provided by our office.
Website forms should not be used for dental or medical emergencies.
Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website traffic, and improve visitor experience.
Cookies may be used for purposes including:
You may be able to control or disable cookies through your browser settings.
Disabling certain cookies may affect the functionality or performance of parts of the website.
Where required by applicable law, additional cookie consent or preference controls may be provided.
We may use analytics, advertising, measurement, or similar technologies to understand how visitors interact with our website and how effectively our advertising performs.
These technologies may collect information such as:
Third-party providers may process information according to their own privacy policies.
We do not intend to disclose protected health information to advertising or analytics providers unless such use is permitted by applicable law and appropriate safeguards have been implemented.
If you provide your contact information, we may use it to communicate with you regarding:
Where permitted by law and where appropriate consent has been obtained, we may also send promotional or informational communications.
You may opt out of promotional communications by using the instructions included in the message or by contacting us.
Opting out of promotional communications does not necessarily prevent us from sending important non-promotional messages relating to appointments, treatment, billing, or services you have requested.
Ordinary email and text messaging may not always be encrypted or completely secure. Please avoid sending highly sensitive information through these channels unless instructed by our office.
We may share information where reasonably necessary with:
We may also disclose information where necessary to protect our rights, patients, employees, website, or business operations.
We do not disclose information in a manner inconsistent with applicable healthcare and privacy laws.
We may use third-party providers to support the operation of our website and practice.
These providers may assist with services including:
Service providers may receive information where reasonably necessary to perform services for us.
Their handling of information may also be subject to contractual, professional, or legal obligations.
Gentle Dental Smile accepts insurance plans and may assist patients with understanding or verifying insurance benefits.
Information supplied for insurance purposes may be shared with applicable insurance providers or related service providers where appropriate.
Insurance companies operate independently and have their own privacy practices and requirements.
Providing insurance information does not guarantee coverage, reimbursement, or eligibility for a particular dental procedure.
Gentle Dental Smile may provide access to CareCredit or other financing options.
If you choose to apply for or use a third-party financing service, information you provide directly to the financing provider is governed by that provider's own privacy policy and terms.
Gentle Dental Smile does not control:
We encourage you to review the financing provider's privacy policy and applicable terms before submitting personal information.
Our website may contain links or integrations involving third-party websites and services.
These may include:
We are not responsible for the content, privacy practices, security, or availability of independently operated third-party websites.
Your use of third-party websites is subject to their own terms and privacy policies.
As part of providing dental treatment, Gentle Dental Smile may create or maintain clinical information such as:
Clinical records are maintained and used in accordance with applicable healthcare privacy, professional, and recordkeeping requirements.
Information collected as part of your clinical care may be governed by our Notice of Privacy Practices.
We use reasonable administrative, technical, and physical safeguards designed to protect information against:
However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.
You should use care when providing sensitive information online.
We retain information for as long as reasonably necessary to:
Patient and clinical records may be subject to separate retention requirements under healthcare laws and professional standards.
When information is no longer required, we may securely delete, destroy, or de-identify it where appropriate and permitted by law.
Depending on applicable law and the type of information involved, you may have certain rights regarding personal information maintained about you.
You may contact us to request:
Certain requests may require identity verification and may be subject to healthcare recordkeeping or other legal requirements.
Rights relating specifically to protected health information may be governed by our Notice of Privacy Practices and applicable healthcare laws.
Gentle Dental Smile provides pediatric dentistry and dental care to children and families.
However, our website is not intended for children to independently submit personal information without the involvement of a parent, guardian, or other legally authorized person where required.
Parents or guardians should provide and manage information relating to a minor patient where appropriate.
If you believe that a child has submitted personal information through our website inappropriately, please contact us.
Our website and online appointment forms are not designed to provide emergency medical or dental assistance.
Gentle Dental Smile may offer same-day dental emergency appointments depending on availability, but an online request does not guarantee immediate care.
If you are experiencing a serious or potentially life-threatening medical emergency, call 911 or seek emergency medical assistance immediately.
For urgent dental concerns, contact our office directly by phone.
We may update this Privacy Policy from time to time to reflect changes in:
The “Last Updated” date at the top of this page indicates the most recent revision.
Updates apply prospectively from the date they are published unless otherwise required by law.
When you provide your mobile phone number and opt in to receive SMS messages from Gentle Dental Smile, we may use your number to send informational and/or promotional text messages based on the consent you provide.
These messages may include appointment confirmations, appointment reminders, scheduling or rescheduling updates, responses to your inquiries, service-related notifications, and promotional or marketing messages.
Message frequency may vary. Message and data rates may apply. You may reply STOP at any time to opt out of text messages. You may reply HELP for assistance.
Consent to receive SMS messages is not a condition of purchasing any goods or services.
Mobile information, including SMS opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent may be shared only with service providers as necessary to deliver the requested messaging services.
If you have questions about this Privacy Policy or information submitted through our website, please contact:
Gentle Dental Smile